Nuts & Bolts: Building a Brand for a Builder

When a sharp, savvy home building company approached us for rebranding, we jumped at the chance to help them develop a strong foundational brand upon which to build their company. // More //

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The Power of a Brand: A Scientific Case

A dear friend, mentor and colleague, Bill Lewis used to rhetorically ponder the following question with skeptical clients: “If every bottle of Coca Cola, every bottling facility, all the jugs of secret-special syrup, in fact if the secret recipe itself… // More //

Inspriration behind Watts logo design

GAP Part Deux: The Work of Logo Design

I’d love to get into the head of Trey Laird, principal of Laird & Partners the company that redesigned the GAP logo. In case you haven’t been keeping up [GAP: Crowdsourcing? Or Damage Control?] GAP introduced the new logo to… // More //


GAP: Crowdsourcing? Or Damage Control?

Crowdsourcing should be community driven. It’s should empower your audience to be vocal about what they love about your brand. And who doesn’t want to contribute? // More //

Cahaba Fry-Down Poster Design and Logo Design

Logo & Poster Design for Cahaba River Fry-Down

Mark your calendars. September 25th is the Cahaba River Fry-Down http://www.frydown.com/ benefiting the Cahaba River Society. Have a look at our logo design and poster. We had wanted to print on newsprint, but our printer/copy machine had serious misgivings about… // More //


Illustrated Logos: Bringing a Brand to Life – Web Urbanist More from Web Urbanist: Hidden Logos: 12 Creative Designs with Secret Symbols – Web Urbanist Less is More: 18 Clever Logos Using Negative Space -Web Urbanist // More //

A Primer in the Subtleties of Logo Design

You cialis generic always approach tinkering with a client’s http://genericcialis-cheaprxstore.com/ logo with care. But when the client’s logo was designed by one Hair box will nothing the african than wanted fall pills like viagra at gnc it even and this…. // More //