To tell a company or product’s story strategically, you simply have to know its culture. The old adage, “people don’t do business with companies, they do business with people” is mostly true. Today’s consumer / business client wants to be able to connect with the values and sensibilities of the companies with whom they spend their money. // More //
It goes without saying that bringing home enough gilded I-beams to build a Bailey Bridge makes for one FABULOUS evening! But, here’s the deal: we are able to do smart, well-crafted work that wins awards because we have clients who want smart, well-crafted work. All of them. And for that, we say thank you, thank you, a million times over, thank you. // More //
Branding comprises the strategic, combined activities the company or product undertakes to manifest what it believes itself to be. Where many companies wear their brand passively, a company engaged in disciplined branding pays active attention to every aspect of how it touches its stakeholders. // More //
When a sharp, savvy home building company approached us for rebranding, we jumped at the chance to help them develop a strong foundational brand upon which to build their company. // More //
You know how to tell if someone’s a right-brainer? They’re the ones who can’t keep straight which hemisphere of the brain is devoted to which set of skills. How do I know this? Well, let’s just say that before I… // More //
Branding and advertising agencies bring professional distance to their clients by being able to see brands as they really are. The agency can step back from corporate strategic thinking that sometimes errs with off-brand strategies and marketing, and provide perspective. Longer… // More //
