As brand strategists, story is everything to us. According to marketing research from One Spot, 92% of consumers prefer brands whose ads feel like stories. At Cayenne, we transform brands, fusing human truth with corporate strategy and listening, creating stories that engage audiences and inspire dialogue. // More //
If it looks and sounds like something you’ve seen, then, for crying out loud, it’s something you’ve seen! Do something different. In fact, do it differently, or save your money and just don’t do it at all. // More //
To tell a company or product’s story strategically, you simply have to know its culture. The old adage, “people don’t do business with companies, they do business with people” is mostly true. Today’s consumer / business client wants to be able to connect with the values and sensibilities of the companies with whom they spend their money. // More //
It goes without saying that bringing home enough gilded I-beams to build a Bailey Bridge makes for one FABULOUS evening! But, here’s the deal: we are able to do smart, well-crafted work that wins awards because we have clients who want smart, well-crafted work. All of them. And for that, we say thank you, thank you, a million times over, thank you. // More //
Branding comprises the strategic, combined activities the company or product undertakes to manifest what it believes itself to be. Where many companies wear their brand passively, a company engaged in disciplined branding pays active attention to every aspect of how it touches its stakeholders. // More //
When a sharp, savvy home building company approached us for rebranding, we jumped at the chance to help them develop a strong foundational brand upon which to build their company. // More //
