Cayenne News

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Meet the Interns Summer 2015

It’s summertime, and the livin’s easy. But not if you’re one of our hardworking interns.  This summer we’ve had the pleasure of working with six intelligent problem solvers and talented creatives. Each of them jumped head first into our strategic processes… // More //


Chronicles of a Copywriting Intern. Part 1: Legerdemain

Attempting to learn this art, thus far, has had me feeling eerily like Luke Skywalker or Neo from the Matrix. It’s like trying to unhinge my mind from the basic laws of creative physics in order to incept subtle, coercive seeds of influence // More //


Choose Your Agency as You Would Your Mate

While portfolios are a good reflection of technical ability, they do not necessarily reflect an agency’s strategic or creative chops. The key to discovering an agency’s true capability is posing direct questions about business challenges and letting them respond with solutions. Fit matters more than experience. // More //


Story and Brand –Transforming Reality

As brand strategists, story is everything to us. According to marketing research from One Spot, 92% of consumers prefer brands whose ads feel like stories. At Cayenne, we transform brands, fusing human truth with corporate strategy and listening, creating stories that engage audiences and inspire dialogue. // More //


Do it differently, or don’t do it at all.

If it looks and sounds like something you’ve seen, then, for crying out loud, it’s something you’ve seen! Do something different. In fact, do it differently, or save your money and just don’t do it at all. // More //

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SSSSSH… we’re growing a culture here

To tell a company or product’s story strategically, you simply have to know its culture. The old adage, “people don’t do business with companies, they do business with people” is mostly true. Today’s consumer / business client wants to be able to connect with the values and sensibilities of the companies with whom they spend their money. // More //