MedSnap offers up a suite of services that employ proprietary computer vision technology on mobile devices to visually recognize prescribed medicines and screen them for safety. In the course of helping some of the brightest people we've ever worked with launch these incredible new services, we all collectively discovered – client and agency together – that we weren't simply launching a new technology – we were starting a movement. We were bringing technology to the world that would save lives and in so doing, help to bring down the cost of healthcare.
This brand development and product launch has many bits and pieces. We hit the ground running and worked with MedSnap to develop the brand and all moving parts associated with it: web site, collateral materials, trade show design, packaging, and strategic communications.