Before we were even Cayenne, the creative leadership of our company worked with Duke Energy during particularly tumultuous time for energy companies. California was enjoying rolling blackouts. Energy companies were consuming each other like an Alabama power plant eats coal. We were contracted to develop annual reports for them. So impressed were they with the sensitivity with which we handled their ARs, they asked us for strategic help unifying their brand language, and for tactical help engaging the investment community.
We unified their brand standards and crafted print advertising that featured stories of unique Duke Energy initiatives – stories we knew Duke's audience would find unexpected for a utility company.