Brookmont Realty Group enlisted our help in creating a series of gifts for key clients, culminating in a gift to celebrate their 15th anniversary. Their challenge to us: help us communicate what is positive and optimistic about doing business in Alabama – especially in light of all of the negative news that has dominated the national press coverage of the state.
We began by sending each of the recipients a pie from Pie Lab in Greensboro, AL, an innovative cottage industry built around the notion that Pie + Ideas = Conversation. Conversation + Design = Social Change. Here, in one of the most depressed parts of our state, imagination and gumption were part of the recipe for social and economic change.
Our second gift was the 50th Anniversary edition of To Kill a Mockingbird, by Harper Lee. We reasoned that, regardless of whether the recipient had read the book or not, they would want to own a nice edition of it. We also saw the book as an elegant emblem of all that is both good and bad about Alabama, and a reminder that we are a state transitioning out of a desperate past into a positive future.
Our last gift is a "box of thanks." After all, when you've successfully navigated 15 years of business, thankfulness is chief among your emotions. Each recipient received a box of letter pressed cards. The front of each card says simply, Thank you. The back of each cards says, Please reuse. We like the "pay it forward" nature of this gift and the optimism it inspires in the clients of our clients.