Nuts & Bolts: Building a Brand for a Builder

When a sharp, savvy home building company approached us for rebranding, we jumped at the chance to help them develop a strong foundational brand upon which to build their company. // More //

The Power of Design: No. 1 in a Series

A writer by trade, I work with designers and art directors. I’m frequently amazed at the amount of time we spend designing a piece of communication. To be perfectly candid, I have wondered in the past if the result was… // More //

The Continuing ADDY Saga

Last year, I posited the question, “What is the business case for small agencies to enter the ADDYs?” After all, I noted, it is certainly not inexpensive. This year, we entered the ADDYs and fared extraordinarily well in the local… // More //

holiday card using viral web techniques

Here's to Courageous Clients

One of our clients, Bradley Arant Boult Cummings, an esteemed law firm with offices all over the Southeast and in D.C., recently reposed a very special faith and trust in us as their advertising agency. It all began with holiday… // More //

Sophisticated Font Control Coming to the E-World

As this post on Cnet details: [], we’re finally gaining some more sophisticated control over the typefaces we use online. Yes, the arcane world of leading, kerning and ligatures is finding it’s way into the plasma light of 21st-century communications. This… // More //

UPDATE! License Plate Design Deadline Extended

Your opportunity to have your creative genius displayed on the backsides of thousands of vehicles in Alabama just got a little easier. We were originally working with an AL DMV imposed deadline that required submissions be in by this coming… // More //

A call to designers. Needed: A New Design for the Cahaba River Society License Plate

You know you’ve always wanted to design a license plate… well, here’s your chance to see your work on the back of thousands of automobiles. The Cahaba River Society’s license plate design is up for renewal and we’re helping them… // More //

Logo design example

GapBody Fit, An Exercise in Faith Renewal

I’d begun to lose my faith in GAP. You know, a little more than a decade ago, they were doing absolutely incredible things managing their brand. But sometime between then and now, they lost their way. Then there was this… // More //

Inspriration behind Watts logo design

GAP Part Deux: The Work of Logo Design

I’d love to get into the head of Trey Laird, principal of Laird & Partners the company that redesigned the GAP logo. In case you haven’t been keeping up [GAP: Crowdsourcing? Or Damage Control?] GAP introduced the new logo to… // More //

GAP: Crowdsourcing? Or Damage Control?

Crowdsourcing should be community driven. It’s should empower your audience to be vocal about what they love about your brand. And who doesn’t want to contribute? // More //