Ever thought about how people call their heart their "ticker?" It makes sense if you think about it. Your heart keeps time with your life. If it quits, your clock stops. If you live an average lifespan, your heart will somewhere between 2.5 and 3 billion times, providing you take care of it. This was the premise behind the "in a heartbeat" campaign for UAB. A lot can happen in a heartbeat. And a lot will happen if you continue to have heartbeats.