The Preserve, a New Urbanist development in Hoover, AL, enlisted our help in raising awareness of the development. We built upon the notion of “collectible houses,” leveraging the exquisite variety of homes in this tony new neighborhood. We used a number of tools to help them. Most notably, we reached out to the realtors with this box of beautifully crafted “collectible home” postcards, fashioned in heavy card stock to give them a sense of gravitas. We knew the realtors could use them to communicate with their prospects and we knew the box of cards help keep The Preserve top of mind with this key audience.