Oakworth is a bank that does banking the way you’ve always wished banks did banking. It’s like banking at Cheers… they always know your name. Oakworth asked Cayenne to help them refine their brand promise and create a brand that told their story. We’ve helped them design collateral materials and advertising that do just that. And we’re not shy about making a shameless plug for this bank. If you’re tired of banking done the same old way, look them up.
Oh… in case you’re wondering about the tree. At the successful completion of their first year, Oakworth wanted to give their shareholders something unique and meaningful. We chose a red oak sapling. We packaged the trees in specially designed tubes featuring the following copy:
In honor of our first anniversary, we offer a symbolic token of our appreciation. The oak represents strength, loyalty and longevity – qualities we see both in our bank and in those who have supported us from the beginning. Like these yearling trees, we are a thriving entity. Yet, also like these trees, we have great potential. So, plant this gift some place safe. Nurture it. Enjoy it. One day, years from now, we shall all look at our oaks, at this bank we’ve built.
And we will be justifiably proud.