EcoThree is a very cool little (for now!) company that performs home energy consumption evaluations and offers up recommended solutions prioritized by how much return the homeowner will see in utility savings for their investment. They came to us needing to look like a bigger company. And they needed materials to help explain what they do.
When we took the job, EcoThree's corporate identity lived very much in the realm of "green" companies. That plays well in Austin. And San Francisco. But Alabamians don't respond as strongly to the "green" message. What Alabamians respond to is the notion of a home that is more comfortable, safer, and less expensive to heat and cool. We developed a brand promise for them built around the notion of "feel the difference" (in your home and in your wallet).