AloStar Bank needed to move quickly. The commercial bank had taken the place of Nexity bank, had contracted the creation of a logo, but little more. And they needed to go to market as soon as was reasonably possible. Unlike the mega-banks, AloStar Bank makes its market primarily by offering asset-based lending solutions to smaller companies, what is known as the “middle market,” and by supporting community financial institutions with correspondent banking services. In short Alostar helps what we think of as “the forgotten middle.” We helped them identify their brand promise: growing the businesses and people who grow America. Then we created the tools they needed to go to market: website, corporate suite, collateral materials, advertising, etc.