If 2020 taught us anything, it’s the undisputed power of social media. Business execs are noticing, too. 46% of business executives anticipate increasing their social media marketing budgets up to 100% in the next three years, according to research from Sprout Social. We’ll say it with you: “Whoa.” Reflecting on social media’s impact in culture,… Read More
You’ve opened your doors to the public and served your first customer. It’s a big day on your entrepreneurial journey. Shortly, a notification grabs your attention. It’s your first online review and it’s less than flattering. Should you freak out? That depends. It may not be as bad as you think. Some businesses like hair… Read More
So you’ve decided to spend some money on digital advertising. Where should you start? Which opportunities fit your business and marketing goals? There are more options for your advertising dollar than ever before. More data are available on your individual customers than at any previous point in human history. So when it comes to a… Read More