Process
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“If I had an hour to save the
world, I’d spend 55 minutes
defining the problem”
Albert Einstein
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Ours is a culture of continuous learning. We believe that before we can lead and advise and guide, we have to listen. Before we speak on your brand’s behalf, we listen carefully, to your leadership, your staff, your customers and your competition. We like to hear it all, look at it closely, capture it, distill it, wrestle with it if we must and ultimately articulate it.
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If you’re looking for the fire-from-the-hip, crowd-source-it-and-go, lick-the-finger, feel-the-wind sort of folks, you’re probably going to be a bit frustrated with us. Call us old fashioned but we aim before we pull the trigger. It’s allowed us to hit some pretty difficult targets and bag some pretty impressive trophies. Ultimately, it’s your ammo we’re spending; we take pride in spending it wisely.
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Getting out there, in the right places at the right times in front of the right people with the right message is good. But good isn’t good enough in today’s media savvy, media saturated world. The work, whatever it is, from a bumper sticker to a television spot to 140 characters of brand on Twitter has to be “remarkable.” As in, worth remarking on. If it’s not, it’s just more clutter.
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If you like our work, you should see some of our pie charts. Most agencies shy away from this one. We don’t. In fact, every job gets a “wrap” in which we measure our results from the goals we established in the beginning. We know creative is subjective. Cost per acquisition, sales trends, market share, those are objective. And that’s what our clients are judged on. We embrace that.
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Did we mention ours was a culture of continuous learning?
No time to get comfy and self-congratulatory, there are products to sell, clients to win and market share to earn.
Capabilities
When you boil what we do down to its essence, the recipe is simple: 1. With whom is our client trying to communicate? 2. What is the strategic story they’re trying to tell? And 3. How can we tell this story in a way that the audience will actually pay attention to it? We don’t favor one medium or tactic over another. We tailor our plans to each client, their story, and their audiences. Here are the in-house capabilities we bring to bear in strategically telling our clients’ stories:
Recognition
Over the years, we’ve won our fair share of creative awards. We’ve got Tellies, and Pencils, Healthcare Marketing awards, certificates from paper companies for design, local, regional, and national ADDYs ; we’ve been in Communications Arts, PRINT, and HOW. But the awards that really got us jazzed were being selected as one of the Best Places to Work, one of the INC. 5000, and one of the Fastest Growing Companies. We believe outstanding creative is what we owe our clients. Every time. But being able to do that, while growing, AND while maintaining the culture of our company – well now, those are the things we all strive for.
Brand Experience
If necessity is the mother of invention, then experience is the father of inventiveness. The reason is simple: every time you face a new problem, every time you are freshly challenged, you learn something new. So, when you look back at the aggregate experience of our agency – the many, many brands with which we’ve worked over many years, collectively and individually – you’re seeing the wealth of experience that informs the work we do for our clients large and small.
