Almost a year ago, I talked about Microsoft TAG… 2D barcoding… and what the QR-type of technology might mean to the future of print magazines, etc. [see Tag(Are you it?? 5/30/)] This Gizmodo article by Adrian Covert, QR Codes: Goodbye and Good Riddance suggests that this arguably clunky technology is on its way out. I think Adrian’s timing is off. First of all, I don’t think we’ve really explored many of the good QR rabbit holes.
Here are a few off the top of my head:
- Guided museum/walking tours. You use your phone to read the tag which delivers a robust tour experience
- Same as above, but hiking trails… tagged signs, etc.
- POS coupons. Merchandise tagged with a discount for the smart phone savvy
- Tagged ads in tablet-formatted magazines that appear when the reader has been geo-targeted – tags take the reader to a special offer
- Tag polls where scanning the tag casts the vote
- Messages to space… imagine the world’s largest QR code…
Look, I’m not arguing for tremendous longevity here. QR tags, to my way of thinking, are a transitional modality that takes us from printed delivery of information to online delivery.
QR codes are, in a sense, a CMYK-to-RGB migration. And they will be around as long as we’re going through that transition.
The notion of tags will surely die. It’s the way of life. Technology becomes obsolete. Trees fall and become soil. Human beings wrinkle, sag and rot. But Adrian is being overly gleefully premature (in a way that almost bespeaks some sort of pathological aversion to them…) I’d give ’em a couple more years. Minimum.
- QR codes dead? (i-programmer.info)
- QR CODES + Facebook.com (vintageinsider.wordpress.com)
- Why the QR Code is Fine and Gizmodo is Full of S*** (atbreaksix.wordpress.com)
- Google Stops QR Codes For Google Places (searchenginepeople.com)