YOYO Brands: What we can learn from brand resurgence

[Note: this article first appeared in BHM BIZ, Nov. 2016] Pop quiz: what do the following brands have in common – Adidas, Birkenstock, Old Spice, Pabst Blue Ribbon, Levi’s, Marvel Comics, and Lincoln? Answer: they’re all relatively old, (some of… // More //

Culture… it’s more than just talkin’ the talk

We recently were recognized by the Birmingham Business Journal as one of the best places to work for in Birmingham. Rather than talk about the award itself, I’ve been asked by our staff PR whiz kid, Dana McGough, to write… // More //

Shameless Plugs & Heavy Metal

This has been a good year for awards (thus far) so, it feels right to give a public shout out to our clients, our team, all of the effort that went into doing great work, and the validation provided by these award opportunities. // More //

The Ten Commandments of Protecting Your Brand

Whether your company is called Coca Cola or Jimmy-Bob Joe-Bob & Frank, you have a brand. You may not realize it; after all – brand happens mostly on its own. But whether you’ve spent a century and trillions of dollars developing an international company or you’re just getting out of the gate with a startup, you should know how to protect your brand. // More //

Brand Story vs. Company Lore

Companies engage in two kinds of storytelling. One is strategic, the other – for lack of a better term – anthropological. In the best of all worlds, both kinds of storytelling are organic, natural, and second nature. // More //

Brand on the Half Shell

Humans are emotional beings. Most of us make emotional decisions, and then rationalize them. For your brand to resonate emotionally, you must know your WHY. We love brands because we have a philosophical or emotional affinity for them. We justify our emotional connection to their “whys” by pointing to the their hows and whats. // More //

Now Hiring: Mid-Level Web Developer

Mid-Level Web Developer      Cayenne Creative is an award winning, full service creative agency in Birmingham, AL. We’re currently looking for an experienced web developer! You’ll be responsible for working collaboratively to plan and execute digital solutions for our… // More //

Chronicles of a Copywriting Intern. Part 1: Legerdemain

Attempting to learn this art, thus far, has had me feeling eerily like Luke Skywalker or Neo from the Matrix. It’s like trying to unhinge my mind from the basic laws of creative physics in order to incept subtle, coercive seeds of influence // More //

Choose Your Agency as You Would Your Mate

While portfolios are a good reflection of technical ability, they do not necessarily reflect an agency’s strategic or creative chops. The key to discovering an agency’s true capability is posing direct questions about business challenges and letting them respond with solutions. Fit matters more than experience. // More //

Story and Brand –Transforming Reality

As brand strategists, story is everything to us. According to marketing research from One Spot, 92% of consumers prefer brands whose ads feel like stories. At Cayenne, we transform brands, fusing human truth with corporate strategy and listening, creating stories that engage audiences and inspire dialogue. // More //

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