YOYO Brands: What we can learn from brand resurgence

[Note: this article first appeared in BHM BIZ, Nov. 2016] Pop quiz: what do the following brands have in common – Adidas, Birkenstock, Old Spice, Pabst Blue Ribbon, Levi’s, Marvel Comics, and Lincoln? Answer: they’re all relatively old, (some of… // More //

Shameless Plugs & Heavy Metal

This has been a good year for awards (thus far) so, it feels right to give a public shout out to our clients, our team, all of the effort that went into doing great work, and the validation provided by these award opportunities. // More //

The Ten Commandments of Protecting Your Brand

Whether your company is called Coca Cola or Jimmy-Bob Joe-Bob & Frank, you have a brand. You may not realize it; after all – brand happens mostly on its own. But whether you’ve spent a century and trillions of dollars developing an international company or you’re just getting out of the gate with a startup, you should know how to protect your brand. // More //

We’d like to thank the academy…

It goes without saying that bringing home enough gilded I-beams to build a Bailey Bridge makes for one FABULOUS evening! But, here’s the deal: we are able to do smart, well-crafted work that wins awards because we have clients who want smart, well-crafted work. All of them. And for that, we say thank you, thank you, a million times over, thank you. // More //

Nuts & Bolts: Building a Brand for a Builder

When a sharp, savvy home building company approached us for rebranding, we jumped at the chance to help them develop a strong foundational brand upon which to build their company. // More //

Hunting Unicorns

You know how to tell if someone’s a right-brainer? They’re the ones who can’t keep straight which hemisphere of the brain is devoted to which set of skills. How do I know this? Well, let’s just say that before I… // More //

The Power of Design No. 2: Moleskine

The Moleskine journal. Who doesn’t love the look and feel of these simple, elegant books? The size is appealing. At 8.25″ X 5.25″, the quintessential Moleskine is very nearly designed according to the golden ratio. So we human beings are… // More //

The Power of Design: No. 1 in a Series

A writer by trade, I work with designers and art directors. I’m frequently amazed at the amount of time we spend designing a piece of communication. To be perfectly candid, I have wondered in the past if the result was… // More //

The Continuing ADDY Saga

Last year, I posited the question, “What is the business case for small agencies to enter the ADDYs?” After all, I noted, it is certainly not inexpensive. This year, we entered the ADDYs and fared extraordinarily well in the local… // More //

A Good Showing!

Behind all great work are clients who are willing to let you do it. Many thanks to all of ours: Oakworth Capital – GOLD (Sales Promotion) Birmingham Education Foundation – GOLD (Collateral Material) Birmingham Education Foundation – GOLD ( Non-Traditional… // More //

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