YOYO Brands: What we can learn from brand resurgence

[Note: this article first appeared in BHM BIZ, Nov. 2016] Pop quiz: what do the following brands have in common – Adidas, Birkenstock, Old Spice, Pabst Blue Ribbon, Levi’s, Marvel Comics, and Lincoln? Answer: they’re all relatively old, (some of… // More //

Shameless Plugs & Heavy Metal

This has been a good year for awards (thus far) so, it feels right to give a public shout out to our clients, our team, all of the effort that went into doing great work, and the validation provided by these award opportunities. // More //

Brand Story vs. Company Lore

Companies engage in two kinds of storytelling. One is strategic, the other – for lack of a better term – anthropological. In the best of all worlds, both kinds of storytelling are organic, natural, and second nature. // More //

Brand on the Half Shell

Humans are emotional beings. Most of us make emotional decisions, and then rationalize them. For your brand to resonate emotionally, you must know your WHY. We love brands because we have a philosophical or emotional affinity for them. We justify our emotional connection to their “whys” by pointing to the their hows and whats. // More //

Peppery McPepperface

The digisphere is all up in arms today about how Britain’s Natural Environment Research Council decided to crowdsource the name of its new, £200 million, state-of-the-art, polar research ship – only to discover that the most popular name was “Boaty… // More //

Story and Brand –Transforming Reality

As brand strategists, story is everything to us. According to marketing research from One Spot, 92% of consumers prefer brands whose ads feel like stories. At Cayenne, we transform brands, fusing human truth with corporate strategy and listening, creating stories that engage audiences and inspire dialogue. // More //

Do it differently, or don’t do it at all.

If it looks and sounds like something you’ve seen, then, for crying out loud, it’s something you’ve seen! Do something different. In fact, do it differently, or save your money and just don’t do it at all. // More //

SSSSSH… we’re growing a culture here

To tell a company or product’s story strategically, you simply have to know its culture. The old adage, “people don’t do business with companies, they do business with people” is mostly true. Today’s consumer / business client wants to be able to connect with the values and sensibilities of the companies with whom they spend their money. // More //

We’d like to thank the academy…

It goes without saying that bringing home enough gilded I-beams to build a Bailey Bridge makes for one FABULOUS evening! But, here’s the deal: we are able to do smart, well-crafted work that wins awards because we have clients who want smart, well-crafted work. All of them. And for that, we say thank you, thank you, a million times over, thank you. // More //

Nuts & Bolts: Building a Brand for a Builder

When a sharp, savvy home building company approached us for rebranding, we jumped at the chance to help them develop a strong foundational brand upon which to build their company. // More //