Shameless Plugs & Heavy Metal

This has been a good year for awards (thus far) so, it feels right to give a public shout out to our clients, our team, all of the effort that went into doing great work, and the validation provided by these award opportunities. // More //

Brand Story vs. Company Lore

Companies engage in two kinds of storytelling. One is strategic, the other – for lack of a better term – anthropological. In the best of all worlds, both kinds of storytelling are organic, natural, and second nature. // More //

Brand on the Half Shell

Humans are emotional beings. Most of us make emotional decisions, and then rationalize them. For your brand to resonate emotionally, you must know your WHY. We love brands because we have a philosophical or emotional affinity for them. We justify our emotional connection to their “whys” by pointing to the their hows and whats. // More //

Chronicles of a Copywriting Intern. Part 1: Legerdemain

Attempting to learn this art, thus far, has had me feeling eerily like Luke Skywalker or Neo from the Matrix. It’s like trying to unhinge my mind from the basic laws of creative physics in order to incept subtle, coercive seeds of influence // More //

Choose Your Agency as You Would Your Mate

While portfolios are a good reflection of technical ability, they do not necessarily reflect an agency’s strategic or creative chops. The key to discovering an agency’s true capability is posing direct questions about business challenges and letting them respond with solutions. Fit matters more than experience. // More //

Do it differently, or don’t do it at all.

If it looks and sounds like something you’ve seen, then, for crying out loud, it’s something you’ve seen! Do something different. In fact, do it differently, or save your money and just don’t do it at all. // More //

We’d like to thank the academy…

It goes without saying that bringing home enough gilded I-beams to build a Bailey Bridge makes for one FABULOUS evening! But, here’s the deal: we are able to do smart, well-crafted work that wins awards because we have clients who want smart, well-crafted work. All of them. And for that, we say thank you, thank you, a million times over, thank you. // More //

The Power of Design: No. 1 in a Series

A writer by trade, I work with designers and art directors. I’m frequently amazed at the amount of time we spend designing a piece of communication. To be perfectly candid, I have wondered in the past if the result was… // More //

Watching AMC’s “The Pitch”

Watching AMC’s advertising reality show, The Pitch, last night was a trip down Bad Memory Lane. When I was at Portfolio Center many years ago, I worked part-time for the school. One of my jobs was occasionally to shuffle guest… // More //

The "B" Word

My bank and client, Oakworth Capital Bank, invited me to a day-long sales seminar conducted by Jack Daly. The invite was no surprise; we’d been enlisted to create the invitations and supporting collateral. At Cayenne, we’d never heard of Jack… // More //

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