Old Spice Causes Viral Infection

If you haven’t been dialed into this incredible viral video campaign, it’s not too late to enjoy it. You might have seen the initial Old Spice body wash commercials featuring former NFL star Isaiah Mustafa as “the man you ladies wished your man was like.” The commercials were quick, fun and unexpected.

But the follow-up viral video campaign is nothing short of brilliant. This excellent article, while it doesn’t share all 100+ videos, does get you started: mUmBRELLA.

Here’s AdWeek’s appraisal: How Old Spice Ruled the Web.

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