A Primer in the Subtleties of Logo Design

You always approach tinkering with a client’s logo with care. But when the client’s logo was designed by one of the best in the history of the industry… well… let’s just say the price of poker goes up.

Cool article article with an excellent step-by-step analysis of a very sensitive logo change:

Thanks to underconsideration.com

“…you don’t mess with a Saul Bass logo. I mean, yes you can change it or get rid of it as there is no written law about it, but doing so will not win you any friends in this industry…”

– Rumbley

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